A few days ago I was at my local McDonald's. While I was there I decided to do some people-watching. In my observations I honed in on how many decisions a typical customer makes just to satisfy a Mac-Attack. My conclusion? Ten. A man (or woman) makes on average ten decisions in the brief time it takes to purchase a run-of-the-mill fast-food lunch: Purchase inside, or drive through (Inside. I have a personal need to attend to.) How can I help you? (I'd like a Big Mac, please.) The meal, or just the sandwich ? (It's lunchtime. I'll take the meal, please.) Would you like your meal Super-Sized? (No thanks. I'm driving.) Would you like an Apple Pie with that? (Sure, why not. Doctor says I need to add some fruit to my diet.) Is this for here, or to go? (To go, please.) How would you like to pay for this? (Cash.) (Do I break a $20, or dig in my pocket for exact change?) (Break the $20. It's faster.) (Should I put the coins in the box for Ronald McDonald's Charitie...